Production diary 

For my assignment I must make a poster for the tees fuse festival (Recently changed to UK Cinefest) the target demographic are 16-25 years old students from the local area. The aim of the poster is to encourage film students to enter their films or come to the festival to experience the festival atmosphere. 

6/1/15

As a start for my film festival poster I will be looking at posters from previous years to get some inspiration. 

This is one example from one of the previous years. this poster is quite colourful and doesn't have much text. It is quite common to not have much text. it is common in film festival posters to not have much text on the cover.

This poster references to the subject of the festival as well as the country that it is held in

  This poster was used for a horror festival and it clearly shows from a first glance that it is a horror festival. It looks like it is inspired by the scream mask. 

This poster is quite abstract. A common idea is to use the image of film however the use varies and normally depicts pieces of film as something.

This is my mood board, it has some of the images that I used in my first draft as well as some that I may use in my second and third draft. I picked pictures that were relevant to the type of festival it was as well as a picture of the location of the film festival. The moodboard doesn't include the logo because

When I started I went through my mood board for some ideas on what I wanted to put in my poster. I wanted to add a piece of film in some respect as I was inspired by how film was used in other film festivals, an example of which would be in the riverside international poster and the italian film festival.

This is one of my initial ideas. I used two images of an old cameras as well as an image of and old piece of film to connect the two. I used a camera grain as the back ground because it has a similar colour to the cameras. I then put some text in  for the festival so people know what festival the poster is advertising. To change the directions of the cameras and make them bigger I used the free transform tool so I could move the image around and make it bigger, I also did this for my film strip. To get the text box I used the text box feature, I chose the semibold font as well as changing the size to 48pt.

I updated my first poster by adding the Middlesborough college logo I did this so people would know what the venue for the festival was.

I used this image as the background for my first drafted poster. It is a camera grain.

I picked the silhouette because it was quite a popular theme and was used frequently in these specific film posters and works quite well with the topic. I made sure that one of my posters would be a bit different in the use of silhouettes by making the silhouette white on a black background instead of the normal black silhouette.

This is my second draft for a poster for the tees fuse festival. I used a silhouette as well as a sunset for my background. I changed my silhouette to a white one because the camera man was mixed with the black background. I used white text so the text wouldn't mix with the background and it would instead stand out and catch peoples eye. 

This is an updated version of my poster. It has the Middlesborough college logo and the year that the festival is being held in.

This is my 3rd poster. It has a mix of different colours instead of one consistent background. I used black text to make it stand out and catch viewers eyes. I used two black silhouettes facing each other at the bottom to make the poster more interesting. I put the Middlesbrough college logo so people would know where the film festival will be held.


For my posters I went for a simplistic effect as that was what the client had asked for. We are still missing the logo for the tees fuse film festival so I haven't been able to add it to my posters but I have been able to add the official Middlesbrough college logo.

For  this poster I experimented with lots of different colour combinations before coming this combination which matches both the white and the black silhouettes.

The title had to be changed for the poster because of copyright reasons with the words tees fuse. As a result I have had to change the title for  my final poster.

Evaluation 

Our brief was to make a poster, leaflet, ticket, web flyer and certificate design. I aimed to meet the requirements by using both my digital graphics lessons and spare time to complete the drafts and final products of each product that was needed, however due to time constraints it was deemed unreasonable to create all of the products in the time given to me. As a result I just had to make three different drafts of a poster and one final poster product. The poster had to include the name of the festival, the Middlesbrough college logo as well as the festivals logo which wasn't and hasn't been provided to me. The request was that the poster have a simplistic theme as well as any color scheme that we choose. It was asked that we don't add pictures of the of the location (Middlesbrough/Stockton-on-tees).

In terms of planning I researched lots of different posters film festival posters to get inspiration for what I should put on my poster and what kind of themes I should keep to. I was not able to see previous poster designs for the tees fuse film festival because it wasn't available for us so I took ideas from other posters and tried to put a different spin on it. A lot of posters used strips of film in their design however I don't think that I used film strips well in one of my original designs so I moved away from it in my other draft designs and in my final poster design.

I used Abode Photoshop for all of my poster designs. I used Photoshop because I am more experienced with it than Adobe Illustrator. In terms of problems I had little to no problems creating my poster on the technical side just forgetting certain methods and key bindings but they were quickly solved with no further issues.


I think that the silhouettes worked well as well as the color combinations on my final posters. However  I think that I could have done more with it and maybe made the poster look more interesting and eye catching. In terms of appealing to a target audience I think that it did appeal to young film makers because of its vibrant colors and the camera man silhouette so it would appeal to the demographic. I wouldn't say that it was up to a professional standard because the poster is pretty basic. If I were to go back and do it again I would add more layers of complexity to the poster like different shapes to make up the poster instead of just three rectangles, I would try to do something more with the silhouettes or used something else with varying colors instead of just black and white silhouettes.

My poster did meet the requirements of the brief as it has the title, logo and some reference to the film industry on the poster, In terms of working with the client I wasn't given much instructions as the poster design was completely up to us in terms of what color schemes and what should be on it except there needed to be the logo of Middlesbrough college and the tittle with the year 2015 which it does.