Thursday, 17 December 2015

Areas of the music industry

In this assignment I will be talking about the four sections of the music industry. I will be describing the different sections, explaining how they work and analyzing the pros and cons of the different different areas. I will also be talking about the the past, present and futures of these different sections of the music industry. 


Live performance

Live music's basic purpose is to entertain and to connect with the audience members. While those two are the main goals for a live performance you can make through various other ways such as merchandise sales and royalties. Live Performance is one of the oldest and largest areas of the music industry. As live performance is connected to every other area of the music industry. 

Why is live performance so important?

A good reason for why an artist should perform is that its fun to perform. Performing can bring back the enthusiasm of an artist and motivate them to keep the passion of music going. Every area makes some money from live performance so it is an essential part of the music industry. Live performance is the best way to spread your work to the public. For supporting bands who are on tour with a bigger artist it can make a huge difference to people finding out who they are. The same goes for playing at a festival.

http://www.musicbizacademy.com/knab/articles/liveperformance.htm

How does live performance link with every other area?


Live performance links with publishing in the form of collecting royalties. Whenever a song is played in a public place money will be set aside for the songwriter which the publisher then pays to the songwriter not the artist. 

Live performance links with artist management in that it is the managers job to organize live events. A manager will get a cut of the ticket sales as they will have arranged all of the PR and the venue time slot. Managers will also scout artists from live performance to bring them into a record label or try and sign themselves to them if they are an independent manager.

Live performance links to record labels in that the performance advertises the artists music which will then translate into sales of songs and albums making the record label more money. A record label is only as good as it's artists so the bigger the artist the bigger the record label and one of the best ways to advertise an artist is to put on gigs and tours to spread the word of the artists music.


It's important to mention that live performance is probably one of the most accessible areas for new artists as you don't have to be signed to a label or a publisher. The opposite can be the case in that artists are signed through live performance.

 https://www.youtube.com/watch?v=WQbsUK8W5Jo&ab_channel=AcousticMagazine1

Here is an example of live performance as well as new media getting someone signed to a label in America.

Live performance can be split into three different categories being local, national and international artists at an international level are usually signed to a record label. Local artist usually play in pubs in their surrounding area, the band sing Ramona sing are a local band which play a lot in York. Where as national artists will tour around the country and a international artist will play all over the world like bands such as Muse or DJ's like Deadmau5.


Cons of live performance

The main con of live performance would be the health and safety risks that could occur in a live environment if the equipment isn't set up safely a number of risks could occur such as lights falling from quite high up, electric shocks speakers falling over, depending on the type of gig moshing could incur some bad injuries in the crowd and without the proper ear protection the performers and staff could suffer ear damage.   

The past present and future of live performance 

Live performance as it is now is as big as ever. With more ways to view live performance than ever before it's become more accessible and easy to view. Live streams are incredibly popular now so you can view the performance without even being there. With giant festivals with massive followings such as Glastonbury and Leeds festival being as popular as ever the live performance business is thriving. I think that the future of live music will be making a move to digital with live streams becoming more popular than ever. I would say this because that is one of the latest developments in the live performance industry and has shown to be very popular.

http://musicians.about.com/od/publishingandroyalties/f/How-Are-Performance-Rights-Royalties-Paid.htm

https://en.wikipedia.org/wiki/Concert

Artist management 

Artist management has lots of different roles such as building the career of the artist, promotion, gig bookings, discussing with record labels and looking over contracts. Overall the artist manager is responsible for making the artists career a successful one. They should be talking to already existing contacts about gigs such as venue owners as well as making contacts with bigger venue owners.

Another very important responsibility of an artist manager is that  they should protect their artist legally. They should be checking contracts to see if it is right for the artist in that they make money out of their work and that it's right for the manager so they still get payed for their work and aren't put out of a job. All of these things come under developing the artist that is the main overarching aim of a artist manager.

 It is important to say that an artist manager can either make or break the artists career as he is in basic terms the artists representative. If a manager makes a bad reputation for themselves it reflects badly on the artist. An artist managers job doesn't just finish after the artist gets signed with a record label, the manager has to work with both the label and the publisher to arrange tours, albums and licensing deals. The manager at this point is pretty much the middle man between the artist and the companies. The manager will also still have their responsibilities that they had before such as making sure all of the gear for performances is there and working and making sure all the crew for the performance is hired and present at the event.

 A good artist manager should always know what position their artist is in in their career, what they want to do and how they can achieve this goal. For example if the artist isn't signed the manager will want to generate as much work for them so they will get noticed and hopefully signed. For signed artists it may just be to become bigger and more popular so the artist manager need to know who to talk to in order for this to happen, this means that the artist manager must have a good understanding of the current day industry and how things work.

Zach Quillen is a big successful artist manager who manages the duo Macklemore and Ryan Lewis who's debut album hit number 1 which lead the duo to win 4 awards at the Grammy's. The duo have been dubbed 'indie artists' but have rose to great success because of their hard working manager.

http://www.therichest.com/expensive-lifestyle/the-most-successful-managers-in-the-music-industry/2/

Where is the artist manager business going

I think that  artist management would take a hit if the major labels fall in the future. However I do think that artist manager will always be around even if they aren't scouts for record labels. Independent artist managers will always have a place in the industry as artists will always need gigs and help with legalmatters so they can concentrate on making music.

http://musicians.about.com/od/otherindustrycareers/p/artistmanager.htm





Record labels

Record labels come under two different categories. Independent and major labels. As of 2015 there are three major record labels and over 100 independent record labels with differing success. The difference between a major label and an independent label is that a major label does things other than just music such as Warner brothers doing films as well as music and Sony having a big hand in the technology market. Independent labels don't necessarily mean that the label is small and can't produce big artists. 

Sumerian records are a big independent record label that works with a lot of metalcore bands with some of their bands playing major rock festivals such as rock am ring in Germany and Download.

The three major labels have a massive ownership of the worlds music. In 2007 70% percent of the worlds music was owned by four labels as well as 80% of the american music market. as of 2015 there are only three major labels. Warner Brothers, Sony and universal. Right now Sony music entertainment are in a lot of debt and could look to close their music branch of the company, meaning that only two companies would own the vast majority of the music industry.

https://en.wikipedia.org/wiki/Record_label

Major record labels make their money by giving a loan to an artist to make an album and then take a large percentage of the album sales as well as getting the loan back from the artist. Say if an album costed £10, the major label would take take nine of it. So if the artist has to pay back a loan of one million they would have to sell one one thousand albums just to break even. This would also result in the label making ten million while the artist makes very little.








































http://pulseradio.net/articles/2015/04/how-record-labels-really-make-their-money

The reason why the major labels own so much of the music market even though there are lots of large independent labels is because of the major labels buy the big independent labels making them big conglomerates.

Epic records is a independent label owned by Sony music. Epic records is a massive label which has signed massive artists such as ABBA and Micheal Jackson as well as modern rock artist Don Broco and Mallory Knox.  Epic records has been around since 1953 being launched by Columbia records as a sub label meant for marketing pop and jazz. In 1987 Columbia records and epic records where bought by Sony music.

https://en.wikipedia.org/wiki/Epic_Records

http://www.sonymusic.co.uk/labels/epic-records


http://www.epicrecords.co.uk/


Where is the record label business going?

From the looks of the current label industry it looks like artists will be making a move from major labels to independent or even striking out on their own with new media such as YouTube being such a massive medium to advertise yourself with. With websites such as Patreon you can receive donations from fans to support your work. In return the patrons can receive other perks like high uncompressed Wav files or other more personal interactions with the artists.






Music publishing 

A music publisher is responsible for hiring songwriters, promoting their songs and collecting money made from the songs. A music publisher will make a contract with a songwriter. These contracts can vary widely. One of the most common contract for signing songwriters is the single song contract which means that only one song will be licensed by the publishers, it's almost like they are renting your services instead of hiring the songwriter which is more like that in other contracts. The single can differ in how the songwriter is payed. The songwriter could be payed a set amount or a percentage of the sales as well as the royalties generated from the song. The other contract is the exclusive songwriters contract. This contract is like hiring the songwriter the songwriter will write songs for the publisher which will then be assigned to an artist. The exclusive songwriters contract can get quite complicated as if the songwriter is playing in a band and releasing their own songs the publisher may have rights over their song if the publisher has rights over everything that songwriter produces. the payment for this can also vary.

 A music publisher will promote the songwriters music but not necessarily to the general public. It is the responsibility of the publisher to promote to the record labels they work with so that one of their artists can have the song attached to their brand. A music publisher will also look to license off your music to film makers or anywhere else in the media. Another responsibility of the publisher is to give out licensing contracts so film makers can use it in their films.

  Probably the most well know responsibility for a music publisher is to collect royalties. Royalties are payments made to songwriters when their songs are played in public places, venues, stores etc. A publisher is also responsible for for enforcing and collecting copyright deals. For venues or shops to play music in a public place they must be signed to PRS so that they can pay royalties. If you are playing music in a public place and not licensed with the PRS the publisher could pursue you with legal action.

The origins of music publishing. 

Before the age of digital distribution or even vinyl music publishers would transcribe the music on to sheets to sell. People would then play the piece and that is how people listened to music back when distributions of CD or Vinyl didn't exist. As the years went on the introduction of radio and basic recordings changed the industry into Vinyl. 


Where is the music publishing business going.

I think similarly to the future of record labels I think music publishing will see a small decline because of the rise of new media such as YouTube and it's ability to let you distribute music all over the world in a easy and very accessible way. However I do think that music publishing companies wont take as much of a hit as record labels in the future as they still have qualities new media doesn't such as legal and copyright protection as well as licensing music to film producers and others in the media industry.

http://musicians.about.com/od/publishingandroyalties/f/What-Does-A-Music-Publishing-Company-Do.htm

https://en.wikipedia.org/wiki/Music_publisher_(popular_music)

Monday, 14 December 2015

Marketing Strategies 

In this assignment I will be talking about  different marketing techniques and the differences in what they offer, who they are targeted for and the pros and cons of those marketing strategies. A marketing strategy aims to convince you to buy the product, a selling point.


Ten different marketing strategies

  1. Merchandise 
  2. Children's play park  
  3. Free tickets for competition participants 
  4. Free sticker on entry 
  5. Family package deal 
  6. 1st 2nd and 3rd prices 
  7. Raffle 
  8. Photo booth
  9. Food stall 
  10. Face painting 

Family package deal 

This is a deal that gives you the option to buy four or more tickets for a discounted price. This would encourage people to take the whole family to the event as it would be overall cheaper than buying individual tickets for the whole family. The problem with this deal is that we don't know how large the average family who will want to come to this event will be. If we set the requirement for the family ticket at two adults and two children we could charge people normal ticket rates for extra people. If we go with the pricing of £20 per adult and £12 per child the cost would add up to £64 if you were to buy each ticket individually. However if we offer the family ticket deal at £54 it may be more appealing to families. Although we might make more money buy selling tickets separately such as adult tickets being £20 and under 18's tickets being £12 we eliminate the worry parents may have of paying a lot more to take their children. If they can take their children to the event they don't have to worry about paying a babysitter or leaving the children with a relative. 

Free tickets for competition participants 

This would encourage more people to enter the competition as it would lower the barrier to entry. More competition will result in a bigger event with more family member of the participants coming as well as more people being aware of the event. The selling point for this strategy is that it encourages people to enter the competition and bring their family and friends along to the event. The free tickets would be made up as the more families of the participants would come to see if they win meaning more ticket sales. Although this loses us money by giving out free tickets we are more likely to make a profit as more relatives of  contestants are more likely to come as they want to see how they do making the ticket sales as well as the attendance go higher.  


1st 2nd and 3rd prizes

Having prizes from the competition would obviously entice people to join the competition so they can win a prize. The prize could be some object for a camper van or just a sum of money for the prize. The selling point is the same as free tickets in that it will entice more people to join the competition and attend the event. The inclusion of prizes may motivate the participants to work harder on their camper vans to a higher quality raising the reputation of the event. The prizes also creates a sense of suspense to the event making the event more exiting. A con for this marketing strategy would be to make the prizes worth while, if the prizes aren't exiting or worth while it may detract from the event. If we were to make the prizes between 30-300 pounds we could entice people to join the competition. Although we would lose money from the prize money we could make it back from the increased ticket sales of more people entering the competition and more families coming along to see if their relative wins. 

Children's play park

A play park for the children would make the event more accessible for children as they would be more interested in coming to the event because they would have something to keep them entertained as the event went on. This strategy main selling point is keeping a families children entertained so that taking children to the event isn't a barrier to entry. The  problem with this is that someone will have to accompany the children instead of looking around the festival it will also cost money to create a play park and to have it installed. it may cost over £500 to have a play park built and installed into the festival grounds, you'd also have to remove the play park once the event was over, for the installation of the play park you may need planning permission from the local council which could prove to be a problem. However more families may have an easier time coming if there is something that can entertain the children at the event. 

Raffle

A raffle is a good idea because it adds another layer to the event and is another side attraction to the event. I would say that the raffle would be a good side activity for family members who aren't participating in the main competition. could be an Ipod or something as simple as coupons for shops in the local area. If the raffle tickets where sold separately then quite the profit could be made. The raffle tickets would not be related to any of the ticket deals so no free raffle tickets or discounted bundles. An Ipod touch costs £134 from Tesco which is an expense that could be covered by raffle ticket sales. If we were to sell a row for a raffle ticket at the price of three pounds we could make back the money depending pm how many people entered. Buying a raffle ticket only costs £2.99 for one thousand ticket so if we bought 5 packs it would most likely cover the demand and it wouldn't be a loss as we would sell the individual tickets  just above the packs price making a profit for us.  

Free sticker on entry 

Once you buy a ticket or show your ticket at the event you will receive a a complementary sticker. The sticker could say "V-Fest 2015 UK" in bold or could have a logo of the event on it you could make it a bumper sticker so people can put it on the back of their camper vans to show that they have been at the event. The selling point of this strategy is that people can be reminded of the good time they had at the festival and show everyone their passion for their camper van as they have gone to a festival all about it. It also works as a way to advertise the event for next year. 


Photo booth 

The photo booth would be a small extra that could interest people as they would have a good quality picture of them at the event. The selling point would be that people can have something around the house that would remind them of the festival as well as a family day out photo. If people have photos of their good time at the festival around the house it may remind them of how fun it was so they may come to the next V-fest. I think that this strategy will appeal to the adults as they are the ones who put up pictures around the house and will want pictures of the family around the house. 


Food stalls 

Food stalls would be good as it would generate more money if done and priced correctly. People wouldn't have to worry about packing a lunch for the family. If the festival sold things that weren't common in the house such as an ice cream van or a barbecue selling ice creams or hot dogs. This would increase the likelihood of them spending more money on food as they couldn't get at home. I think that things like the ice cream vans will appeal to the children as it's a treat for the kids. 


Face painting

Face painting will appeal to the children and will make them more exited to come to the event. If the children had a good time at the event the parents will be more likely to take them again the next time V-fest is on. This strategy appeals to the younger kids as they enjoy face painting, probably ages of 7 and below will be the prime audience for this. 



Merchandise 

Merchandise could bolster sales as people enjoying the event would like something to remind themselves of their good time. You could sell T-shirts, posters etc. With the merchandise being a limited time sale more people are likely to buy the merchandise as they wont be able to get it anywhere else at any other time of that year. This strategy is more catered towards the adults and specifically the contestants and the families of the contestants who are invested in the competition.